Archive for March, 2009

Social Networking and Other Free Ways to Improve Traffic to Your Website

Monday, March 30th, 2009

Blogging, submitting articles to directories, creating a company page on Facebook and posting on Twitter are today’s top free marketing strategies. Publicize your business and increase your search engine rankings by taking advantage of these marketing venues.

The article directory of choice for me is http://ezinearticles.com/. I write up a 250 to 500 word article related to my business and of interest to my potential clients and then I submit it  to them. Registration is free and the process is very simple. Write about something of interest to your potential clients and be sure to include keywords (words and phrases potential clients will use to search for your products or services) in your article! Submitting an article including keywords in its content will make the article more like to be found via internet searches.

Create your Facebook and Twitter accounts  now! Registration is free for both these services and Facebook offers you the opportunity to create a company page. These are social network sites with huge audiences. Register for twitter at: http://twitter.com/ and to get a FaceBook company page visit: http://www.facebook.com/pages/create.php. Before you create your facebook company page locate images of your company logo, samples of your work or products, etc. to upload during the page creation process. It’s very user friendly and goes quickly. Use these social networks to advertise your business through images, links to your website, and daily posts. The result can be more traffic to your site, more sales and consequently, increased search engine standings for your company website.

Blogging can increase exposure to your website, search engine ranking and sales. As you may have noticed, I like http://wordpress.org/. By the way, The New York Times, Yahoo and CNN use the service as well. It’s Free. It’s easy. It’s what you need to do. Blogging is simple, and doesn’t take a great deal of time.  You can post entries in your blog according to your schedule. Daily, once a week, even twice a month would be fine. Be sure to include a link to your website in your blog posts and add your blog link to your website.