Logo Design and Color
Tuesday, January 29th, 2008When designing a logo bear in mind that it should look just as great in black, or any single color, as the version which contains more that one color. Why? Somewhere down the road you’re going to want to use that logo but not want to pay to print 2, 3, or more colors. Give-a-ways are a perfect example. It’s a pen you’re giving it away and you want your logo to look great but you don’t want to spend a fortune. Maybe you’re creating a company newsletter and you don’t want to pay for 3-4 ink colors. Whatever the reason, it just makes sense that your logo can stand alone. When you want to print or use it it in color that should be your choice not your only option. And remember, one color can look like two or even three colors if you use tints of the original color. For example, gray is a tint of black. Therefore, using black ink allows you to use all the shades of gray, Red ink allows for the shades of red and so on and so forth.
