Free Website, Printing and Graphic Design Tips

Whether you’re just sitting down to begin designing your website or if you already have a website, you may want to include the following information in your site.

Frequently Asked Questions (FAQ’s): Adding a “Frequently Asked Questions” page to your website enhances both user-friendliness and search-engine friendliness. Visitors go to this page looking for quick answers to common questions regarding your services.

“Make it Sticky”: A “Sticky” website keeps its visitors coming back by providing information they want. You site should be informative and interactive. Downloadable documents are a very effective way to inform, engage and boost search engine results. These documents could include service or product related “How-To” and Resource Information, Coupons, Gift Certificates, product instructions, etc.

Links: Help your visitors by providing links to service or product related informational sites. These links will add to your site’s interactivity and will enhance your search engine placement. You could use links to industry associations, organizations, and anything else you think your visitors may be interested in. Please be sure to include only those sites which are relevant to yours! Too many links or links to unrelated sites may result in lower search engine rankings.

Add A Guarantee: A guarantee is a great way to increase consumer confidence. Visitors will choose to do business with a company that provides a guarantee over a company which does not offer one.

Customer Testimonials: Be sure to collect and save positive feedback from your previous customers! Providing potential clients with positive feedback from existing clients is another great way to help build confidence in your company and its services.

Terms and Conditions: Your company’s terms and conditions of sale should be included on your website.

Contact Form: Forms allow you to request specific information from your visitors. This method helps to ensure that you obtain the type of contact information you want, the visitor’s email address and any other information you may need. This information can be returned to you in an email.

Although there are hundreds of items you can select to include inyour website, the above mentioned ones are among my favorites. They are simple, yet effective tools in creating a successful website.

Two major factors resulting in better search engine placement are relevent content and the correct use of keywords.

The importance of the relationship between keywords and content cannot be understated. Your keywords should appear in your content but please don’t “over do it”! Your site could be rejected by a search engine if you have too many keywords in a page’s content. Keep the percentage of keywords to between 5-10% of the page’s overall content. You should also keep the number of keywords in your code to somewhere around 20-25 words maximum. Too many keywords in the meta tag will dillute their value.
Content should be relevent and informative while including those all important keywords. Check you content and keep it current by updating it regularly. Finally, don’t forget to include a keyword or two in your page title and meta description section.